No quotes, no games, just honest numbers.
One monthly subscription covers the build, the hosting, and the AI team improving your site every day. Starting is a build fee of 2× your monthly, refundable in full until you approve your site at launch, and the monthly itself doesn't begin until launch day.
Pricing
One build fee,then just your monthly.
Start from a plan, add the pieces you need, and the monthly is just the total. The build fee is 2× your monthly, every dollar back if you don't approve your site at launch, and your monthly doesn't start until launch day.
Your marketing site, built custom, run for you, and watched all night.
- Custom site, up to 5 pages, live in about two weeks
- Hosting, domain, SSL, analytics included
- Sentry watches uptime, speed & SSL; Concierge answers visitors 24/7
- Rebilder included free: ChatGPT, Claude & Perplexity read your site clean and cite you
- 2 hours of design & copy changes every month
- A human operator you know by name
- Monthly starts at launch
- Launch guarantee
- Own the code at 12 months
- Cancel anytime
The website, plus the full team pointed at more customers.
- Everything in Launch, up to 25 pages or screens
- Growth Engine: Scout SEO, Closer CRO experiments, Quill content
- Integrations: forms, CRM, payments
- 5 change-hours per month, priority support
- Monthly starts at launch
- Launch guarantee
- Own the code at 12 months
- Cancel anytime
Custom software: backend, dashboards, the whole team on it.
- Everything in Growth
- Custom backend + database, auth, payments
- Internal tools & dashboards for your team
- 10 change-hours per month, dedicated operator
- Monthly starts at launch
- Launch guarantee
- Own the code at 12 months
- Cancel anytime
Growth Engine
+$300/moCloser runs conversion experiments, Scout pushes SEO + AI-search, ad creative and a content cadence, the full make-the-number-go-up push.
Online Store
+$250/moProducts, checkout, inventory; sell right on your site.
Custom Backend & Integrations
+$300/moAuth, payments, a custom database, and CRM / booking / API wiring into your stack.
Internal Tools & Dashboard
+$400/moAdmin panels, ops dashboards, and internal tools for your team.
Mobile App
+$700/moA native-feel iOS + Android companion to your build.
Already have a site?
Onboard and go.
We take over the site you already have — any stack, exactly as it is — and put it under management: uptime watching, every change through a human-reviewed gate, the full agent team on upkeep and improvement, and feedback notes pinned right on your pages. No rebuild, no build fee. Just the monthly retainer, at the same three tiers.
- No build fee
- Same three tiers
- Cancel anytime
- Any stack, onboarded as-is — no rebuild required
- Rebilder agent readability, included free from day one
- Sentry watches uptime, speed & SSL from day one
- Every change ships through the reviews gate
- The agent team on upkeep, SEO, and conversion
- Pin feedback notes directly on your pages
Metered by credits
You set the budget,credits run the engine.
Your subscription buys a pool of credits each month. A basic update costs a little, a full experiment costs more, and more credits mean faster improvement.
- Basic update1creditCopy change, image swap, small edit.
- Copy / CTA A/B experiment10creditsTwo variants, shipped and measured.
- SEO page or refresh15creditsNew page or a rewrite aimed at rank.
- Component-redesign A/B experiment25creditsA whole section, redesigned and tested.
- Ad / video creative experiment30creditsPlus ad spend, passed through at cost.
Credits are the unit of work. You set the budget; the engine spends within it.
A hard budget cap pauses the engine before it ever crosses your limit.
Monthly credits are use-it-or-lose-it — they expire at the end of each month.
Need more in a busy month? Top-ups are available anytime.
What the retainer buys
Credits become experiments,experiments become a scoreboard.
Each month the engine spends your credits running experiments against one metric, with an operator vetting every one before it ships. What you watch is a live scoreboard: baseline, now, and trajectory, with every change kept or reverted in the open.
Why this works
Pick your poison, or pick the merge.
| DIY Wix, Squarespace | AI builders Lovable, v0 | Freelancer One person | Traditional agency Full team | ModelMerge Operator + AI | |
|---|---|---|---|---|---|
| Cost | $20–50 / mo | $50–200 / mo | $3–10k | $25–100k | From $399/mo + a 2× build fee |
| Build time | Weeks of your time | Hours of your time | 4–12 weeks | 3–6 months | 7–14 days |
| Design quality | Template | Template-ish | Variable | High | High |
| After launch | It decays | It decays | Pay-as-you-go | Expensive retainer | It compounds: engine + retainer |
| Real human | No | No | Sort of | Yes | Yes, your operator |
| When it breaks | Forum thread | Chatbot | Maybe replies | Ticket queue | Text your operator |
| Strategic input | None | None | Rare | Yes (expensive) | Built into retainer |
| Uses AI | No | Yes (you wrangle it) | Maybe | Maybe | Yes, an engine an operator steers |
“The question isn't whether AI can build a website; it's who's going to take care of itwhen something matters.”
One team, every surface
One operator, one engine,across everything.
Design, SEO, Ads, Content, Email, CRO: the same operator and engine improve every surface, on laptop and phone, from one retainer. No handoffs between agencies, no separate line items, one team pointed at the whole thing.
Your operator is ready.
Tell us what you're working on and we'll match you with a vetted operator, on an engine that improves it every day.
We reply within one business day·Own the code at 12 months