Pricing, on the page

No quotes. No games. Just honest numbers.

One monthly subscription covers the build, the hosting, and the AI team improving your site every day. Starting is a build fee of 2× your monthly — refundable in full until you approve your site at launch — and the monthly itself doesn't begin until launch day. Every price is right here — pick the tier that fits and start today.

Start a ProjectTalk to Us First
Monthly starts on launch dayLaunch guarantee — or every dollar backOwn the code at 12 months

Pricing

One build fee. Then just your monthly.

Start from a plan, add the pieces you need, and the monthly is just the total. The build fee is 2× your monthly — every dollar back if you don't approve your site at launch — and your monthly doesn't start until launch day.

Launch

Your marketing site — built custom, run for you, watched all night.

from$399/mo
Build fee 2× monthly · billing starts at launch
  • Custom site, up to 5 pages — live in about two weeks
  • Hosting, domain, SSL, analytics included
  • Sentry watches uptime, speed & SSL; Concierge answers visitors 24/7
  • 2 hours of design & copy changes every month
  • A human operator you know by name
  • Monthly starts at launch
  • Launch guarantee
  • Own the code at 12 months
  • Cancel anytime
Start with Launch
Most popular
Growth

The website, plus the full team pointed at more customers.

from$699/mo
Build fee 2× monthly · billing starts at launch
  • Everything in Launch, up to 25 pages or screens
  • Growth Engine: Scout SEO, Closer CRO experiments, Quill content
  • Integrations: forms, CRM, payments
  • 5 change-hours per month, priority support
  • Monthly starts at launch
  • Launch guarantee
  • Own the code at 12 months
  • Cancel anytime
Start with Growth
Engine

Custom software — backend, dashboards, the whole team on it.

from$1,399/mo
Build fee 2× monthly · billing starts at launch
  • Everything in Growth
  • Custom backend + database, auth, payments
  • Internal tools & dashboards for your team
  • 10 change-hours per month, dedicated operator
  • Monthly starts at launch
  • Launch guarantee
  • Own the code at 12 months
  • Cancel anytime
Start with Engine
Add the pieces you needEach adds to your monthly — on any plan

Growth Engine

+$300/mo

Closer runs conversion experiments, Scout pushes SEO + AI-search, ad creative and a content cadence — the full make-the-number-go-up push.

Online Store

+$250/mo

Products, checkout, inventory — sell right on your site.

Custom Backend & Integrations

+$300/mo

Auth, payments, a custom database, and CRM / booking / API wiring into your stack.

Internal Tools & Dashboard

+$400/mo

Admin panels, ops dashboards, and internal tools for your team.

Mobile App

+$700/mo

A native-feel iOS + Android companion to your build.

Enterprise
Let's talk

Multi-product systems. Dedicated team. White-label. Special needs.

Contact sales
A build fee of 2× your monthly starts the project — your monthly begins on launch day.
Launch guarantee: approve your site at launch or every dollar back.
The code becomes fully yours at 12 months — or buy out anytime.
Cancel anytime. Your site stays live while you subscribe.
Every plan includes hosting, domain, deployment, SSL, and a human operator. No hidden fees, ever.
Metered by credits

You set the budget. Credits run the engine.

Your subscription buys a pool of credits each month. A basic update costs a little; a full experiment costs more.

More credits mean more experiments — which means faster improvement.

  • Basic update1credit
    Copy change, image swap, small edit.
  • Copy / CTA A/B experiment10credits
    Two variants, shipped and measured.
  • SEO page or refresh15credits
    New page or a rewrite aimed at rank.
  • Component-redesign A/B experiment25credits
    A whole section, redesigned and tested.
  • Ad / video creative experiment30credits
    Plus ad spend, passed through at cost.
Monthly allotment

Credits are the unit of work. You set the budget; the engine spends within it.

Budget cap

A hard budget cap pauses the engine before it ever crosses your limit.

Expiry

Monthly credits are use-it-or-lose-it — they expire at the end of each month.

Top-ups

Need more in a busy month? Top-ups are available anytime.

What the retainer buys

Credits become experiments. Experiments become a scoreboard.

Each month the engine spends your credits running experiments against one metric — an operator vets every one before it ships.

What you watch is a live scoreboard: baseline, now, and trajectory, with every change kept or reverted in the open.

Why this works.

Pick your poison. Or pick the merge.

 DIY
Wix, Squarespace
AI builders
Lovable, v0
Freelancer
One person
Traditional agency
Full team
ModelMerge
Operator + AI
Cost$20–50 / mo$50–200 / mo$3–10k$25–100k$2,500–$15k+ build + retainer
Build timeWeeks of your timeHours of your time4–12 weeks3–6 months7–14 days
Design qualityTemplateTemplate-ishVariableHighHigh
After launchIt decaysIt decaysPay-as-you-goExpensive retainerIt compounds — engine + retainer
Real humanNoNoSort ofYesYes — your operator
When it breaksForum threadChatbotMaybe repliesTicket queueText your operator
Strategic inputNoneNoneRareYes (expensive)Built into retainer
Uses AINoYes (you wrangle it)MaybeMaybeYes — an engine an operator steers
“The question isn't whether AI can build a website. It's who's going to take care of it when something matters.”
One team, every surface

One operator and one engine, across everything.

Design, SEO, Ads, Content, Email, CRO — the same operator and engine improve every surface, on laptop and phone, from one retainer.

No handoffs between agencies, no separate line items. One team pointed at the whole thing.

The honest answers.

Questions we get every week.

Didn't see yours? Write us at hello@modelmerge.ai.

Your operator is ready.

Tell us what you're working on. Get matched with a vetted operator, and put it on an engine that improves it every day.

Start a Project Talk to Us First

We reply within one business day · Own the code at 12 months